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The key to better personal and business effectiveness is simple. Manage your time and actions by the “80/20 rule.”

If you’re not already doing this, let’s review how it works. 80% of the results you want in life (fame, fortune, love, health, satisfaction, etc.) can be achieved by 20% of all the possible things you could do to accomplish your goal. On the other hand, 80% of the actions you could take will produce only 20% of the results you want.

To manage your time and actions effectively, you need to focus your energy and creativity on doing those 20% of the things that will produce 80% of the results. And it’s easy to do.

First, know what you want. Next, make a list of what you think you need to do to get what you want. The third step is to prioritize that list in order of most important (first) to least

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Although it’s true that most successful people spend more time working to achieve their goals than others, there are many people who work hard, but don’t accomplish the success they want. How come? What’s the big difference? Why would one hard worker succeed and another hard worker fail to accomplish their goal?

An even better question is how can someone who doesn’t work hard succeed? Is that possible? Can you work smarter, not harder and still enjoy the rewards of success?

I say “yes.” And here’s how.

People who succeed generally like, or even love, their work. Often they put more hours into accomplishing results and it doesn’t even feel like work. It feels like they’re doing what they really want to be doing. It feels like play.

So you begin being smarter by choosing “work” you enjoy. Choose something that gives you lots of satisfaction in return for your actions. Being happy doing

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In a speech, President Calvin Coolidge once said, “Nothing in the world takes the place of persistence. Talent will not; nothing is more common than unsuccessful men with great talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence, determination alone are omnipotent.”

There are thousands of stories of people who, against all odds, succeeded beyond their wildest dreams. Henry Ford went bankrupt twice before creating the Model T. Coca Cola sold only four hundred drinks their first year in business. Dr. Seuss was rejected by twenty three publishers before printing his first book.

Back some years ago, a survey of sales executives showed that 80 percent of all sales were made after the fifth sales call. Yet 48 percent of salespeople contacted prospects only once and then gave up and moved on to another prospect. 25 percent made two calls

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